CONSUMER PREFERENCES ON HERBS
AND HERBAL-BASED PRODUCTS IN PENINSULAR MALAYSIA—FACTS AND FIGURES
S Siti Zubaidah et al.
Order code: HERBS
book is produced as an output of the study, Survey on Consumers’ Demand and
Perception towards herbal-based products in Peninsular Malaysia. The book
consists of facts and figures, divided into five parts, namely introduction,
demography, psychography, geography and behavior.