CONSUMER PREFERENCES ON HERBS AND HERBAL-BASED PRODUCTS IN PENINSULAR MALAYSIA—FACTS AND FIGURES S Siti Zubaidah et al. Order code: HERBS RM55/USD33 85 pp 2016 ISBN 978-967-0622-65-1 This book is produced as an output of the study, Survey on Consumers’ Demand and Perception towards herbal-based products in Peninsular Malaysia. The book consists of facts and figures, divided into five parts, namely introduction, demography, psychography, geography and behavior.